Cruz 2 Warrington Web Design, SEO Solutions. Warrington, Cheshire UK

Advertising

An aspect of marketing to promote a product or service. Web designers use this and can advertise anything online.

Animation

Animation is where objects move around or change shape in some way. Animation can be achieved a number of ways. Shockwave file are the most common way to introduce this into a web site. Video footage can also be used to achieve animation on your web site.

ASP

Active Server Pages are pages that have been written for the server to run. The server will use a programming language such as ASP to serve a purpose depending on what the developer wanted to do. The output is in HTML format that the browser will look at and run.

Audio

Audio is referring to sound and is a useful effect in a web site because it makes the web page

Authentication

Referring to the Ecommerce security and confirms the user’s I.D. It is important for buying products from an online shop.

Branding

A factor of marketing that makes the product or service identified by their brand name and builds awareness. It can be done through unique logo designs, that appear online or on all stationary.

Branding corporate

Refer to branding

Branding design

Designing a brand or to enhance an existing brand, by creating brand uniqueness.

Business card

A card that has the business’s information printed on it, including the logo and details. A part of marketing services that can improve business

Business card design

The design of the business card, the layout of the card and the colour scheme is designed.

Business cmail

The domain name of the web site will be created as well as the email service.

Business email hosting

Allows a business to access any e-mail from anywhere, also size of memory and file transfer is enabled with an email hosting.

Business market research

Refer to market research

Business research

Refer to research

Business stationary design

A part of marketing services, it is creating and designing stationary for a business, this includes, letter head, logo and business card designs.

CMS

Abbreviation for Content Management System

Competitive market research

Part of market research, it looks at how competitor’s operate, and looking at their web sites.

Competitor research online

Same as competitive market research, however, using the internet, looking at other the competitor’s web sites.

Computer maintenance contract

Referring to keeping the web site up to date, as part of the contract the company must make any changes to the web site if required, such as changing the content, design, pictures or images etc.

Content design optimisation

During the design phase of the developing a web site optimising the content of a web site is carried out. Using SEO techniques such as keywords, headings etc. It can optimise the content in the web page.

Content management system

Allows a business to edit the content of the web site, to keep the web site up to date.

Content optimisation

Refer to Content design optimisation

Content provider

The company writing the content of the web site through researching the business and the market.

Cooperate logo

The logo for the cooperation, which will be designed. Refer to logo design

Corporate email hosting

Refer to business email hosting

CSS

An abbreviation for Cascade Style Sheets. This is a programming language used when developing the web site, it formats a HTML document.

Database

Used to record and hold any data, it can be updated and the data can be searched for. Through server side technology it can be put into a web site and Can be used by online shops and internet banking.

Database design

How the database will be structured in the design phase of web development; also a user interface will be created.

Database driven web site

A web page will take data from a database, when programming they will be connected. The data is entered and updated automatically.

Database marketing

A technique used to gather information about customers, it is all stored in a database and the data is used for any marketing.

Description

This refers to meta tag description.

Design

This refers to Web design or Graphic Design, i.e. the process of creating professional looking digital or print media.

Design software

The software used when designing the web site this includes, Dream weaver, adobe Photoshop and macromedia flash.

Design Technology

Technology used when developing the web site such as the computers, cameras and the software.

Designing stationary

Refers to designing letterheads, business logos and business cards it is a part of marketing services.

DHMTL

Dynamic hypertext markup language; DHTML allows the web designer to use dynamic menus and animations.

Digital photography

Using digital cameras to take pictures as part of the web site.

Directories

Refers to web directories

Domain email hosting

The domain for the email address is registered. It allows accessing email from anywhere, also size of memory and file transfer is enabled with an email hosting.

Domain hosting

This refers to web hosting.

Domain name

The name of the web site and is unique from other web sites. The domain name has to be registered to a web directory or web host.

Domain registration

Any domain names that have been chosen have to be registered to the internet for a fee.

Domain web hosting

Refers to web hosting

Dream weaver

Software that is used to create a web site it allows the designer to program and design the web site.

DVD

Digital Versatile Disc, it has a greater storage capacity than a CD and can store movies and music. Used by web designers for storing movies that will be put up on the web site.

DVD/video photography

Recording any videos that can be put on a web site or on a DVD. It will make a web site unique, and the video relates to the web page.

E business

‘Electronic business’ is using I.T and uses technology that will allow the customers to buy products online.

E business strategy

Referring to electronic business to be a strategy to gain an advantage on competitors.

E-commerce

A service which allows a business to sell products or services online. E-commerce is popular and increases sales and demand of products.

E-commerce design

Referring to e-commerce web design, building and designing online shops.

E-commerce hosting

E-commerce web hosting which allows a web site to have a web server and software for e-commerce

E-commerce payment

How to pay when buying goods online, this is a service which allows safe and secure payment.

E-commerce security

Refers to the security when paying for goods online.

E-commerce web design

Designing and building online stores for web sites. The web page is made to be attractive and allows secure payment systems.

E-commerce web site design

Refer to E-commerce web design.

E-commerce web site designer

A person that can build and design online stores.

E-commerce web site development

Refer to E-commerce to web design

E shop

Electronic shop is an online store for buying products it uses E-commerce

E shop hosting

Referring to a web hosting service that will also host online stores that have use E-commerce

E shop software

Software that will create electronic shops or shopping cart software.

E-commerce technology

The technology used to create e-commerce such as the software, communications, networking, internet mobile and encryption.

E-commerce database

A database that holds information about the stock for the e-commerce service. It is connected to the web page through a server side technology or a programming language such as ASP and PHP.

E-commerce Facilities

Refers to all the facilities available such as e shop hosting, online stores, the design and e business.

E-commerce sales

The records of the sales through E-commerce. They will be stored on a database that can be accessed.

E-commerce server

Part of hosting, and is referring to the server that will host the e-commerce web site.

E-commerce services

What services that e-commerce provides like the e-commerce facilities.

E-commerce system

The system of e-commerce and how it works, building and managing the online store.

E-commerce trend

Refers to the total e-commerce sales.

Email

Electronic mail, mail is sent through a network or transmitted. It is used to send messages and files because it is quick and cheap. Provided by web developers with the domain name.

Email hosting

Allows people to access any e-mail from anywhere, also size of memory and file transfer is enabled with email hosting.

Email provider

Provides a business with email either free or at a cost. Also it will provide a domain name that is specific to the business.

Email security

Important for a business to have security of email messages and privacy because there might be vital information in the messages.

Email validation

It verifies bad email addresses. It can be verified by using programming languages such as ASP, PHP, java script and java

Extensible hypertext markup language

Refer to XHTML

Flash

Macromedia flash is a software used create flash web sites, this allows animations, games and interactive web pages. It gives the web site the extra effect and makes it look attractive.

Flash animation

Refer to animation

Flash effects

The effects that the designers are able to create and implement into the web sites such as animations, videos and games.

Flash web site

A web site that has been created by flash and includes all the effects like animation, games, videos and the interactivity.

Google search engine

Refer to search engine

Hosting

Refers to web hosting, email hosting, domain name hosting and e-commerce hosting.

HTML

A programming language that is used in web development; it tells the web browsers how to display a web page.

HTML meta tag

Refer to meta tag

HTML tag

When writing Html code, tags must be put it because it has to be web standard compliant. It describes how a web page should be formatted.

Html validator

A tool used by the W3C to check if HTML code of web pages is valid.

Html web design

The design of the web site using HTML. This tells the web server how to display the web page.

Hypertext markup language

Refer to HTML

Information Technology

Everything used in computing, and in the web. This can be the internet, the software and the technology.

Internet advertising

Refer to advertising

Internet Marketing

Refer to marketing

Internet marketing seo

Internet marketing using SEO to make the marketing strategies better. Also it will increase business because the web site is optimised and advertising is used to build brand awareness.

Internet promotion

Communication to users about a product or service online, using several marketing techniques such as branding and advertising.

Internet sales

The number of sales through the internet from the online shops, it is part of e-commerce

Java

An object orientated programming language that can carry out features such as animation.

JavaScript

A programming language that is used to design interactive web sites. It makes the web site unique from others because of the effects and will attract more customers to keep coming to the web site.

Keyword

A SEO technique, which is words typed by users into search engines, and the keywords, would be written in the HTML code. This would optimise the web sites.

Keyword HTML

The keywords are written into HTML in the head tag and there are a minimum of 10 keywords per web page in the best optimised web sites.

Keywords

Refer to keyword and keyword HTML

Letterhead

Part of marketing services and is an aspect of stationary. The letterhead contains the business logo and contact details on top of a business letter.

Letterhead design

The design of the letterhead which is design as part of the marketing service, the layout of the letterhead and the logo is designed.

Link popularity

The number of web sites that link back to a web site and these numbers can be enhanced web site. directories. This is a SEO technique.

Links

These are text in the programming code that link to other web pages in the web site, or link to other web sites. These can also be graphical.

Logo

A logo is a trademark for a firm or business, it is usually graphical. A part of the marketing service and a factor of branding.

Logo design

Logos are designed and created a part of the marketing services. The logos are made to be unique and attractive.

Maintenance

Keeping the web site up to date, or to correct any mistakes as part of a maintenance contract. Also the web site can be improved by optimising it and made to be more attractive.

Maintenance contract web site

Refer to maintenance.

Maintenance technology

The technology used in maintenance of the web site such as using CMS.

Market research

Researching the markets that business’s are in, this includes gathering information about the competitors and consumers. The research can include online research such as researching competitor’s web sites. The web site can be designed through the research and the content can be written.

Marketing

Used to increase web site, popularity or visit numbers. Marketing can also be used to advertise the brand.

Marketing services

These are services like stationary, which are letterheads, business cards, letterheads etc.

Meta keyword

Refer to keywords and Keywords HTML

Meta name keyword

Refer to keywords and Keywords HTML

Meta tag description

This is part of HTML code that describes the web page, in the description key words will be included and is a SEO technique.

Meta tag title

The text that is shown at the tip of the browser window.

MSN search engine

Refer to search engine

Multimedia web technology

The technology for creating multimedia web sites which include pictures, videos, animations and audio. This also includes the software such as macromedia flash.

Online Advertising

Refer to advertising

Online Branding

Refer to branding

Online market research

Refer to market research

Online shop

Refer to E shop

Pay per click search engine advertising

A factor of online advertising and it is where business’s pay for the site link to be clicked on, when keywords have been searched relating to their sites. The sites appear on the first page of the SERP's.

Photography

Refer to digital photography

Photography web site

Photoshop

Adobe Photoshop is software used by web designers to edit images and create graphics for web sites

PHP

PHP is a server-side HTML embedded scripting language. It provides web developers with a full suite of tools for building dynamic websites.

Professional SEO

A person that specialises in SEO and optimise's business web sites.

Programming language

A language used to write computer instructions, in context with web design it tells how web servers to display web pages and it also includes server side technology.

Research

Refer to market research

Sales

Refer to internet sales

Search Engine

It allows users to search the internet and to look for specific web sites by entering keywords. The keywords are written in the web page’s html code and the web sites that have been optimised will appear first on the SERP's.

Search engine keyword

Refer to keyword

Search Engine Optimisation

Refer to SEO

Search Engine Optimisation technique

Refer to SEO technique

SEO

Search engine optimisation; this is a marketing technique to get web sites in the first pages of SERP's. It can be done through several techniques such as keywords, meta tag description, link popularity and web directories.

SEO Marketing

Used to attract customers to purchase a product or service through SEO because the web sites will be on the first pages of SERP's.

SEO technique

The techniques used to optimise a web site such as keywords, meta tag descriptions and link popularity.

SEO Technology

The technology used for SEO is the programming languages for the search engine robots to read and the search engine spiders to read the content of a web site and store it to the search engine database.

SEO web site design

Using SEO as part of web site design.

SERP

Search Engine Results page, this is where the results of the web sites that appear when keywords have been entered. The web sites that appear first have been optimised.

Shops

Refer to E Shop

Sponsored links

They are advertisements that appear on the right hand side of the SERP's. The company’s that own the web sites pay to be there and this is a SEO technique.

Stationary

This refers to letterheads, business logos and business cards it is a part of marketing services

Stationary designs

Designing all the stationary, such as the business cards, logos and the letterheads. The layout, colour schemes and graphical designs are all created.

Streaming video

Providing video data by a web page. This is also played once it has been downloaded from the internet. It is a part of video photography, the video that has been recorded will appear on the web page through video streaming.

Validation w3c

Refer to Html validator

Visual Basic

An event driven programming language developed by Microsoft, it allows programmers to create applications quickly.

W3C

This is the governing body of web standards.

W3c compliance

The HTML code in web sites must be standard compliant with W3c, this is the results from the HTML validator; if the code has failed then the web site is illegal.

W3c validator

Refer to Html validator

Web advertising

Refer to advertising.

Web content

The information in the web sites describing what the web page is about. In the content keywords are included, also headings and titles. This will optimise the web page.

Web content management

Refer CMS

Web design

The design of a web site and it is made up of the coding such as the HTML, then arranging the layout the text and images in the web site

Web design software

Refer design technology.

Web design marketing

Refer to marketing

Web Development

Contains everything when creating a web site, such as the design, the content, the research, the marketing and the programming.

Web development software

The software used when developing a site such as the programming languages, and the design software. Also the CMS software and the E-commerce software.

Web hosting

All web sites are hosted on web servers; these contain all the files for the web site such as the HTML code and the CSS, the graphical images and the links.

Web hosting directory

Refer to web hosting

Web maintenance

Refer to maintenance

Web research

The research carried out for business’s, and researches. All the content that is specific to the business through the internet.

Web site

All the web pages that are all connected together and all of the web pages are stored in a web server.

Web site advertising

Refer to internet advertising

Web site content

Refer to Web content

Web site content management

Refer to CMS

Web site design

Refer to Web design

Web site design development marketing

Refer to internet marketing

Web site design software

Refer to design software

Web site directory

Refer to web hosting directory

Web site hosting directory

Refer to web hosting directory

Web site maintenance

Refer to maintenance

World wide consortium

Refer to w3c

XHTML

Extensible hypertext markup language it is a programming language that describes the appearance of a web page, this is the future of web development.

XHTML CSS

XML

Extensible Markup Language, this is a programming language that is used to define data formats. It also acts as an interpreter between all other programming languages.

Yahoo search engine

Refer to Search Engine